If you’re looking to grow your e-commerce website, there are several steps you can take to ensure that your site grows quickly and effectively. Here are some tips to help you get started:

1. Keep it simple yet attractive – The website should look attractive but at the same time simple. If it is too complicated there are chances that people might get irritated by the site and move to other sites.

2. Easy to use – The site should be user friendly so that all age groups including older people who have less knowledge about using mobile phones and sites can also easily use the site.

3. Focus on User experience – Improving the user experience on your website is essential for growing your ecommerce business. Make sure your website is easy to navigate and that the checkout process is smooth and secure.

4. Visible prices and details – The prices should be visible in bold in the front rather than inside or hidden. It should not feel that the customer is cheated or tricked.

5. Regular updates – The e commerce site should be regularly updated. All the offers,  contents, blogs and new products or services,  revised prices everything should be up to date.

6. Highlights – Highlights has a great impact on your e-commerce site. Highlighting your best sellers,  highest discounts, new arrivals are very important to grow your business through e-commerce sites.

7. Mobile friendly – Most people just scroll their mobile phones for shopping and hence it is very important that your e-commerce site is accessible through mobile phone.

8. Pop up logins – Pop up logins should pop out when a new customer opens the site. By this details you can send all your updates and offers to the email ids.

9. Easy to view cart and checkouts – There must be a view cart option in the side where customers can easily view what they have added. Measures have to be taken that add to cart and view cart options are faster to give good customer experience.

10. Review options – Customer feedbacks and reviews are very important for a business growth. Hence under every product /service there must be a review option which can be viewed publically.

11. Offer discounts and promotions – Offering discounts and promotional offers are very important to attract customers. The discounts should be highlighted and be visible as soon as the site is viewed.

12. 24*7 customer support– The customer service should be available 24*7 and respond to all the queries of the customers. This brings a positive impact on the site and builds confidence of the customers.

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What is CMS?

 An application used to manage material, a content management system (CMS) enables numerous contributors to generate, update, and publish information. As with a website, a CMS often uses a database to store content and a presentation layer to display it.

Features of CMS

1. Create contents by multiple users

2. Stores the content in an organized manner

3. Live publishing of contents

How does CMS benefit to grow your business?

1. Creates a group : CMS is very easy to use and helps any number of users of contribute their contents without any issue. It helps to bring more content made by a group of people everyone contributing their own talents.

2. Multiple usage : CMS can be used for all platforms. It can be used by bloggers to display their blogs, can be used by business people for their e-commerce sites to display their products/services.

3. Easy to use: CMS is user friendly. It is also easy accessible by those who are unaware  about the technology. It is very easy to use by all.

4. SEO friendly : CMS website is SEO (Search engine optimization) friendly. SEO will helps reach a larger audience and bring more traffic to the CMS website.

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WordPress is a content management system (CMS) which enables you to create and host websites. WordPress has a template system  that allow you to personalize any website according to your demands. E.g. To upload contents,  products or services,  blogs and much more.

HTML– Hypertext markup language is made using standard markup language which is a coding language and the language used to specify an HTML document’s style is called CSS. To develop a simple web page, HTML and CSS will be combined.

The following are the differences of WordPress website and HTML website

1.Coding skill: WordPress does not require any coding language,  it is easily accessible while HTML requires special coding skills for its usage

2. User friendly : WordPress is very user friendly,  it can be easily edited,  added or removed. On the other hand,  HTML usage is possible only by a professional developer or one who has good knowledge about HTML.

3. Learning experience : WordPress is very easy to use and does not give any good learning experience to the user. HTML user gains a good learning experience as it requires skills.

4. Time : Creating WordPress is easy as the templates are already available on the other hand HTML requires a lot of time and creativity.

5. Costing: Hosting a WordPress website is expensive while HTML requires less expense.

6. Maintenance : Frequent maintenance of the website is required for WordPress while HTML requires very less maintenance.

7. Speed : WordPress website is faster and quicker while HTML website is quite slow.

8.Security : Safety and security features of WordPress website is far better and easier when compared to HTML website .

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Search Engine Optimization (SEO)  metrics is very important and it should be tracked to monitor the growth of your business.

Top 10 SEO metrics include :

Page views- One of the most important SEO metric is page views.  Keeping a track of page views regularly is important to grow your business. Average CTR can also be used to analyse the number of views to the site. Higher CTR refers to Higher number of clicks which also means increase in site traffic.

Total clicks- Keeping a record of Total clicks on your site helps you analyse the growth of your business. If the number of clicks are reducing you must change your strategy and do required changes to bring more traffic to your site

Organic Traffic – The number of organic traffic can easily be analysed through Google Analytics. Total clicks and Organic traffic is almost the same except that in total clicks it is only from google while organic traffic refers to the site views from all sources

Keyword Rankings-Keyword rankings also should be tracked through rank tracking tool. You can type the keywords and find out the ranks of your keywords. If it is low, then the keywords should be changed through creativity which can increase your rankings.

Authority scores and Backlinks: 

Authority scores and Backlinks are very important SEO metrics to be monitored. Linking of high quality domains will increase the quality of your website and thereby increasing the authority scores. The authority scores is marked based on number, referral domains,  quality of the site.

Traffic cost – Keeping a record of the money spend on building traffic should be recorded.  The amount spend on google ad’s and boosting posts and on the other hand organic traffic both should be compared and if you are spending high amounts on building traffics, you must find mistakes because of which you are not getting organic traffic.

Google ranking – Google rankings is also important SEO metric which helps to analyze the business statistics. Google not only ranks on the websites contents or traffic but it also ranks on the user friendly experience of the site. The Rankbased Alogrithm of Google is helping google find the interaction of the site.

Indexed pages – The most neglected SEO metrics is to keep a track of indexed pages. It is very important to keep a track of the number of pages google has indexed. Higher number of indexed pages leads to copying of data and thereby reducing the quality of your site.

Indexing errors –

 Errors refers to the indexing errors or loading errors of the site. Getting a zero error on the site is not possible. However getting the minimal errors and trying to rectify everything and make the website easy to use is very important. If this is not rectified then chances are that the website visits will start reducing.

User experience metrics –

User experience metrics is also an important SEO metric to be monitored. This refers to the speed of the site in loading of the content. This is also analyzed through Google Analytics. In case the analytics are low,  the issue should be rectified and measures should be taken for the smooth running of the site.

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What is CMS?

Content management system helps you manage your contents in an easy way. CMS helps to create contents by multiple users,  organise the contents and also live publishing of the contents.

The following are the  top used CMS website tools based on the costing,  user friendly experience,  security features and customer support.

1.WordPress – WordPress is open source software and used widely for online blogs to e-commerce sites. It can be used by multiple users and it has a wide range of different word press themes.

2.Drupal – Drupal is much similar to WordPress.  Multiple users get control over the site through its built system. Drupal also has a wide range of themes and a good managing system .

3. Joomla – After WordPress and Drupal, Joomla also is one of the widely used CMS tools and also has a wide range of themes.

4. Magento – Magento is widely used for e-commerce sites and can be used by multiple users with robust security . Magento requires knowledge about technology, it cannot be used by everyone .

5. HubSpot CMS – Hubspot CMS is widely used to grow businesses and is well known for its customisation. It can be customized according to the peoples needs and also has good security features.

6. Kentico – Kentico offer two types of services

1. Kontent – A headless cloud based CMS that uses API to customize and share information.

2. Xperience – A cloud based CMS that wraps all the digital marketing tools in one folder.

7. Square space – Square space is flexible and is used to create websites by everyone, by those who do not have knowledge of technology. It can be used for small businesses to create basic websites.

8. Dot CMS – Dot CMS is one such platform which uses API to create themes, contents and can be delivered to any website or app through the API. It also has good security features.

9. Contentful – Contentful is known for its centrak hub where all the data gets collected  and then can be used or shared as pwr need.

 10. Zephyr – Zephyr is a cloud-hosted CMS that targets only companies creating websites for clients. Zephyr actually only licenses itself to agencies, thus unless you’re ready to collaborate with an agency, you can’t use Zephyr on your own.

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